CEL-California Eastern Laboratories

Santa Clara, CA

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Overview

CEL has a long and proud heritage of developing and selling RF and optical components for a multitude of markets. The company was founded in 1959 and grew into a nationally recognized brand, renowned for its quality products and unmatched levels of service and technical support. Offering a broad range of new product development services, including turnkey design, prototyping, test, EMC and RF compliance testing, CEL's MeshConnect line of radio solutions are the result of over 50 years of product development experience. They combine industry-leading transceiver ICs with high performance components such as RFIC switches and power amplifiers. CEL MeshConnect's certified and qualified solutions enable customers to reduce their design and certification phases of development.

Goals

The primary goal for this project was to establish a base website or “Micro-site” to serve as the primary point of engagement for visitors in search of information, support, technical data and more.

Summary

CEL’s MeshConnect came to Americaneagle.com interested in the redevelopment of their website in order to build brand awareness, increase leads, and simplify site management. The new site will serve as an effective marketing tool through professional search engine friendly design, as well as an improved site architecture emphasizing user navigation.

Results

California Eastern Laboratories is now experiencing great results since the launch of their new website. 56% of their traffic is direct traffic, showing customers are aware of the new website and are organically arriving to the site. The pages per session for each user has also increased to an average of 3.9 pages, meaning users are engaging and clicking through the website seeking more information.

Website Features

Site Support

Sitefinity CMS

Members

Photo Gallery

Events/Event Registration

Form Builder

Document Library

Product Catalog

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