Kennedy Webster Electric Co.

Downers Grove, IL

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Overview

Americaneagle.com implemented a responsive web design in order to make a user-friendly site across all devices for Kennedy Webster, a family run light bulb distributor located in Downers Grove, IL. The new website also includes idev Ecommerce as their ecommerce platform, which manages more than 14k SKU’s.

Goals

Kennedy Webster came to Americaneagle.com with an old, outdated brochure website that did not allow for online purchasing. The main goal of the redesign was to create a user-friendly ecommerce site to showcase their products and make it easy for users to find what they’re looking for among their 14,000 SKUs. With such an abundance of products, it was crucial to design an advanced search as well as guided navigation so the users could quickly and easily find and purchase products.

Summary

The old site had a terrible UX when it came to searching for items. That is why Americaneagle.com implemented Hawk Search on the new site. In order to accomplish Kennedy Webster’s goal of making it easy for their customers to buy, Americaneagle.com created a custom “buyers guide” to help customers determine the correct bulb that they are searching for, along with “Search by Top Categories” and “Shop by Brand” features

Results

Americaneagle.com implemented a responsive web design in order to make a user-friendly site across all devices for Kennedy Webster Electric, driving web traffic up 15% with a 51% increase in page views In addition, as well as a 42% increase in page views.

Awards and Features

Horizon Interactive Awards

idev® Ecommerce

Broadcast Email

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