Portillos

Oak Brook, IL

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Overview

Portillo's Restaurant Group is one of Chicago's most famous restaurants featuring Chicago-style hot dogs, italian beef, and some of the best ribs in Chicago. It is also recognized as the Midwest's largest privately owned restaurant group. Portillos and Americaneagle.com first began their partnership in early 2001 and since then have worked continuously on creating and maintaining a site that is representative of one of Chicago's most beloved restaurants, their most recent project being the redesign of the portillo's website. The site now features the idev Content Management System, responsive design, and exceptional graphic design.

Goals

Portillo's came to Americaneagle.com to enhance their website by making the purchase process as simple as possible for the end user, while keeping the design as close to the branding of the overarching Portillo name as possible.

Summary

Americaneagle.com collaborated with the Portillo Group to create an entirely new design that complemented the branding of the overarching Portillo Brand in addition to each of their concept restaurants. The website now creates an exciting presence that appeals to customers and strengthens brand identity. For e-commerce functionality, Americaneagle.com worked with the Portillo Group to make purchasing through the website as easy as possible. Indeed, the website's e-commerce store now includes a login with gift reminders, wishlists, order history, and more. The Portillo Group also maintains full control of all elements of their site utilizing Americaneagle.com's idev® Content Management System.

Portillos

Working with Americaneagle.com was a great experience. Our project manager kept in constant communication with us, which was very helpful. She also helped us anticipate issues that could slow us down and worked with us proactively to solve those problems before they even arose.

Nick Scarpino-Director of Marketing
Portillos

Results

Portillo’s website redesign has improved site performance. With a new website design and stronger brand, 72% of website traffic include new sessions, with a very strong percentage of first time website visitors. This indicates new customers are able to find and search the Portillo’s website with ease. Portillo’s website is also experiencing 52% of referral traffic, meaning it is ranked highly on search engines such as Google and Bing.

Website Features

Photo Gallery

Responsive Design

Comments/Ratings

idev® CMS

Slideshow

FAQ

Careers

Connect Via Social Media

idev® Ecommerce

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