Whitepapers

10 Email Automation Tips, Tools, and Tactics Whitepaper

Email marketing, combined with proper strategic planning, is one of the most effective ways to reach and engage with your audience.

Take a look at these 10 Email Automation Tips, Tools and Tactics for 2020 to ensure your email campaigns are delivering results at the most important stages of the sales funnel, along with practical advice that works for total beginners as well as email marketing pros.

Accessibility + WordPress Whitepaper

Regardless of ability, the web is a place for all people. Web accessibility is a basic human right and as designers, developers, business owners, content editors and marketers, we need to create an inclusive web experience that works for the largest number of people possible. By striving for a compliant website, you cater to a larger target audience which increases conversions and profitability.

With the help of our partner WP Engine, we explain what it means to be accessible and provide best practices to help you work to improve your compliance. In this whitepaper you'll learn:

• What A11y is and what it means to be web accessible
• Benefits of compliance
• A11y common mistakes
• WordPress plugins, tools and tips for accessibility
• And more!

The Rise of Experience Marketing in 2018 (Sitecore)

Experience marketing is becoming a crucial part of how we engage with and market to our audiences. Download this whitepaper to find out more about how Sitecore can help with:

• Personalization
• Customer Intelligence
• Cross-Channel Delivery
• Marketing Automation
• Federated Experience Manager
• Campaigns 
• And more! 

Tips to Prepare Your Website for the Holidays

Don't let your site be the Grinch this holiday season, our staff has compiled a list of to do's for this holiday season that will have your website in tip top shape.

In this white paper you will discover

• A/B Testing
• Advanced Search
• Promotions
• Email Marketing
• And much more  

The Golden Rules of Email Marketing

Get back to basics in five easy steps with our newest white paper, The Golden Rules of Email Marketing. We’ll walk you through everything from targeting and segmenting, to planning subject lines, creative email ideas, and using your results to improve future email results.

In this white paper you will discover

• Know your audience
• Be read-worthy
• Track your successes (and your failures)
• Be uniquely you.
• Effectively integrate your content.  

8 Tips to Prepare Your Website for the Holidays

Americaneagle.com's Fall 2012 White Paper focuses on 8 tips to improve your online businesses holiday season. From easy to implement quick fixes to entering the world of mobile marketing, this seasons white paper is a great stocking stuff for your website team!