Welcome back! Last post I explained some of the basics of using Google Analytics. Today we’ll go further in depth on how to maintain and analyze your data and you’ll learn what data is most likely to be important to your site.

At our recent Forum event I gave a presentation on how to make the most out of Google Analytics. For those who missed it or would like a recap, I’ve written a two-part blog on the same topic.

So you saw all the news headlines on how Google “might” give an SEO boost to mobile friendly sites, and you said to yourself that you would think about moving to a mobile friendly website. Then you saw that Google was starting to use a new mobile friendly format, and it reminded you that you had to figure out what to do about converting to a mobile site. Then, finally, mobile usability reports show up in webmaster tools, and you are starting to consider what to do....

Do you ever wonder what pages your users are viewing or what page the users are on when they click away to another site? There are analytics programs available (such as Google Analytics) to help website owners view how customers traverse pages on their websites.

As more and more stories come out about major websites and credit card companies being hacked, it has become more apparent that you need to do as diligent as possible to prevent your data from ending up in the wrong hands. Google has recognized this and they’re now giving a rankings boost to any site that is using encryption, by default, on their pages.

When you use Google these days, you might notice that your natural search results are falling farther and farther down the page. Whether it be news stories, image search results, or shopping results, it’s becoming harder and harder for customers to find their way to your site. Google’s Knowledge Graph is a new feature that Google has implemented that shows up in the right rail of your search page, and shows a summary of one topic or item.