Do you have lots of visitors but not a great deal of sales? In other words, are you having trouble converting customers? How do you convince your visitors to initiate a conversion?

Let’s begin with one of the most importance aspects of usability in web design: The learnability, availability and accessibility of your website. If people are trying to access and learn your website and it does not work, your website becomes essentially worthless.

In modern web design, the use of color can be a language of its own. It is one of the more important and main components of web design. We now know that color can change the way we perceive design. Visitors can be influenced by color in many ways. Color can grab your attention, change your mood, lure you to information and bring about a variety of emotions.

Have you ever visited a website and could not find the specific information you were looking for? You’re not alone! This is a very common problem and is often the result of mistakes in website navigation. In this article, we are going to point out and discuss some these errors and how to remedy them.

We live in the age of mobile technology, where online content is always at our fingertips or a click away. Today’s consumers need to be able to connect with businesses online through their mobile devices and laptops. Your business needs to be easily found and have a consistent digital brand across multiple platforms to reach these consumers. What makes a strong digital brand? How can you create the best possible experience with your brand for your online customers?

At some point, we’ve all had the frustration of visiting a website or blog that doesn’t intuitively allow us to find important, pertinent information. In many cases this becomes such a hassle that you will probably navigate away and never come back.

The web is a trendy and evolving environment mainly driven by innovation and new digital devices. These trends are the driving factors for change and improvement in our industry. Using them will help your business reach out to your customers today and well into the future.