One of the benefits of having a website designed, developed, and hosted by Americaneagle.com is the fact that we are continually looking for ways to help our clients maximize their investment with us. It’s a philosophy that is instilled in every employee from day one; our clients MUST succeed. If they do, we will succeed! And hopefully, taking Mr. Walton’s quote to heart…they will sustain this success and we’ll keep on working with them, mutually benefiting one another for years, and maybe even decades.

As a copywriter and marketing executive for Americaneagle.com, I’m going to write some posts on content marketing and copywriting, plus I’ll stray a bit and write about some workplace attitudes and issues we have all experienced at one time or another and offer constructive, useful ways to handle these situations and hopefully make your job something you look forward to.

Content marketing plays a YUGE role in influencing your website users. If done right, it gives credibility to your brand and increases awareness of your products and/or services which, in turn, generates more leads, traffic, and sales.

A few weeks ago, the NFL kicked off the 97th season of what is now America’s favorite pastime. As a big NFL and football fan myself, along with many staff members at Americaneagle.com, I can personally attest to the fact that we’re always excited to do work for an NFL team or an organization affiliated with the NFL.

The software your organization utilizes to power your online network shouldn’t be a philosophical or political decision – it should be based on your specific needs and nothing else.

A solid email marketing campaign should be an integral part of any overall marketing strategy for any business or organization. Although it’s an absolute must for ecommerce sites, it’s also a great lead generator for businesses and organizations that don’t sell anything online.

In early January, news started to leak out that some changes to the Google Algorithm were going to happen, and many assumed this would be a Penguin update. Then, when many search engine results started to change, it was clear that a Penguin update was NOT the culprit for these new variations. So who..or what…happened to be the true culprit? Panda!

We’re just about there…only a few more days. Thanksgiving, you ask? No. Okay, I know – you’re talking about Black Friday. Nope, wrong again. I’m talking about something that is much, much more important than both of those days - Cyber Monday!

It’s a fact - relevant and high quality social media content will lead to better search result rankings for your website. Google regularly modifies their search algorithm and it can be quite a challenge to keep up with the latest “DO’s” and “DON’Ts” in relation to SEO. What you can control, however, is the social media content that your organization produces, as content that engages users does indeed add weight to your rank position.

Imagine walking into your favorite retail establishment and the main products showcased are ones in which you have an interest. This is all based on your past shopping at that particular retail outlet and your past purchases in particular. Imagine the time you’d save if everything you’re shopping for was within an aisle or two away!

On this Veterans Day, all of us here at Americaneagle.com would like to take a moment and honor the men and women of the armed services for their great service to our country.

We recently published our quarterly issue of eaglevision, focusing on responsive design. Check out an infographic that includes 6 powerful stats on responsive design.