1. Mobile Marketing Will Provide Huge Opportunities for Businesses
According to comScore, the average American adult spends 2 hours and 51 minutes on their cellphone each day. They also found that the adoption rate of mobile devices is soaring – up more than 80% in 2017. The future lies in mobile marketing and marketers should be aware of the following trends:
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Mobile ad spending will top $93 billion in 2019. This is $20 billion more than the forecast for TV ad spending.
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Big Shift Towards Mobile Apps Will Continue - Banner ads are out – they are likely to be blocked. Adblocking has gone mainstream, and ad block usage has been steadily growing. On the other hand, the use of mobile apps has been soaring.
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Data usage will continue to be impacted by privacy regulations.
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Consumers are looking for ways to reduce screen time. This may provide increased opportunities in audio advertising.
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The larger platforms will produce more high-quality video shows that are targeted toward a mobile audience. These shows will increase the demand for vertical video. Video advertising will become more interactive and less “skippable”.
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Artificial intelligence (AI) will continue to exert its influence on mobile advertising.
2. Consumers Will Continue to Expect Speed
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Technology has sped everything up and the biggest expectation that more and more consumers have today is speed. This means that consumers want things to load fast. This is especially true on mobile, where load times are often annoyingly slow.
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As a result, Google will be pushing Accelerated Mobile Pages (AMP) in 2019. Moving landing pages from regular pages to AMPs will lead to faster load times and higher conversion rates.
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Another Google technology is Progressive Web Apps (PWAs). This technology helps promote apps that are fast, reliable, and engaging.
3. Exciting New Changes in Facebook Marketing
Facebook is one of the most powerful advertising platforms on the planet, but only about one-third of Facebook users access the platform on a desktop or laptop. Everyone else is busy using Facebook on their smartphones. However, while mobile accounts for the majority of traffic, it’s been lagging when it comes to conversion rates. Blame can be placed on the frustratingly slower load speeds associated with mobile devices.
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The Facebook Instant Experience - In 2019, more and more Facebook ads will occur entirely on the Facebook platform and trigger an Instant Experience. Instant Experience enables you to create a high-speed landing page equivalent that loads directly inside the Facebook platform. And, even with images and videos, an Instant Experience will load up to fifteen times faster than a regular mobile website. Click here for two examples of what Instant Experience can look like.
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Prediction for Beyond 2019 - The day will arrive when consumers will be able to purchase services and products completely inside a social platform such as Facebook.
4. There Will be Significant Increases in the Use of Chatbots
Using chatbots is one more way for companies to provide a better user experience for consumers via faster and more personalized communication. Because of this, Chatbot copy will become more and more important. Chatbot copy is an art that should be designed to get subscribers to interact and participate in a journey. Copywriters who are talented at generating interactive, engaging, short-form story copy will be in high demand.
5. Just Say it - Voice Searching will Soar
We can’t keep them out - robots are everywhere, and we now interact with them regularly. comScore estimates that half of all searches will be voice searches by 2020. Let’s compare a traditional search with a voice search. If you perform a conventional search on Google, you get a screen with, let’s say, ten or so results (plus the ads). This means that ten companies all have a shot at getting your attention. With voice search, however, you often get only one result. This means that the vast majority of voice searches will turn up the top-ranking site for any given search term. This is an evolving technology, so things could change. But it’s definitely something to keep your eye on.
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Significant opportunities for local businesses - 46% of daily voice search users are looking for local businesses. Alexa needs to know about your business.
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Search strategists will need to focus on conversational language and long-tail keywords.
6. Search What You See - Visual Search is Here
Visual search is on the horizon. For instance, Google Lens is a new technology that that will have an enormous impact on ecommerce. It enables people to search based on images rather than text. With this technology you can take a snapshot of your friend’s shoes with your phone and Google will show you a bunch of similar-looking shoes - with a buy button conveniently underneath each one.
Conclusion
2019 will be an exciting year for digital marketers. Technology never stands still, and marketers will need to keep on their toes and embrace upcoming marketing trends - or be left behind. Businesses that are well prepared to take advantage of these trends are the ones that will succeed. For even more digital marketing trends in 2019, click here.
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