There is so much B2B businesses can do with new technology, to improve the online experience for their customers and encourage customers to conduct business online.

When asked who the most successful e-com retailer is right now, Amazon usually comes to mind. But can you remember the last time Amazon redesigned their site?

There are many low-cost tools for assessing your website and helping determine where visitors may be confused as they try to complete their task. One of the best is HotJar!

If you can find ways to improve the user experience, you'll find that your visitor task completion rate increases, and that means more money and more leads. But what are the elements that make up what the industry refers to as UX (User Experience)?

Corte Swearingen, Americaneagle.com’s Director of Digital Marketing & Conversion Science, recently spoke on the topic of A/B testing on Kentico’s Marketing Insights Webinar. During a portion of the webinar, Corte spoke about the benefits of using both quantitative and qualitative data to help with your A/B Testing efforts. Read on for a recap on the importance of data in A/B testing.

At our recent Digital Marketing Forum, Corte Swearingen, Director of Digital Marketing & Conversion Science, gave a presentation on web optimization; the following post is a recap on his talk.

We recently created a video highlighting our successes and experience using the Sitecore platform. As a Sitecore Platinum Implementation Partner, we are proud to share this video with you.

As marketers, we are making changes to our websites all the time, adjusting headlines, changing images, adding buttons, producing more videos, creating special offers, and so on – the list never ends. But how do we know that these changes are actually producing tangible business results?

Welcome to part two of our webinar recap! We recently held a webinar focused on digital marketing and how to optimize for success in 2017. In our previous post we outlined the topics of SEO and Email Marketing – today we will discuss A/B Testing and how this can help you achieve success in 2017.

Welcome back! On Friday, I posted a blog about why you might choose to use email marketing and how to get started with it. Today we have Part 2 of that post, outlining information on creating email, sending email, measuring performance and information on how we can help with your email needs.