Marketing automation is here to stay—it’s no longer an optional aspect of your company’s marketing campaign.

Marketers are always looking for the best way to effectively reach their audience to build rapport and brand recognition with them.

Americaneagle.com is proud to host its Digital Marketing Forum on April 19th 2018, at its headquarters in Des Plaines, IL.

Which marketing channels generate the best initial ROI? My answer is always the same! It depends on the industry, the type of business, and the budget.

In our previous two installments of this series, we discussed setting a strategy for nurture campaign success and walked through how best to begin rolling out these campaigns for your content conversion. So, how can you take what you've already done and learned, and further sophisticate your marketing automation efforts?

In our first installment of this series, we discussed how to develop a strategy for marketing automation success and what you should consider during the planning of a nurture campaign to maximize marketing effectiveness.

Nurture campaigns are an aspect of marketing automation consisting of a series of automated workflows aimed at providing new and interesting content to leads to move them through the conversion funnel.

If your company isn’t driving traffic to your site from your email channel, segmentation may be your problem. Nearly half of marketers don’t bother sending targeted email messages.

Cyber Monday on November 27th is fast approaching and, as one of the most important online shopping days in the calendar year, it’s essential you are prepared to make the most of it.

Exceptional email marketing campaigns need to be cleverly written and executed to attract attention in today’s overflowing inboxes. At our client forum this year, our digital marketing team talked about the recipe to successfully executing emails in order to achieve this.