User experience (UX) isn’t something you would normally think that much about as a marketer—your job is to get prospects interested in your brand, right?

hile there may be up to 10 different personas when developing customer journeys, we should focus on no more than four at a time.

In 2019, there are so many important trends and developments taking place in the world of digital marketing that it’s difficult to choose which ones to report on.

According to comScore, the average American adult spends 2 hours and 51 minutes on their cellphone each day. They also found that the adoption rate of mobile devices is soaring – up more than 80% in 2017.

Search Engine Optimization (SEO) is a critical component of every productive website. The ability to be highly visible in search rankings can mean the difference between a successful web presence and obscurity.

Planning for the New Year is an important step in any marketer’s calendar.

Yes, we’re still in the holiday season, but Q1 of 2019 is just over the horizon. These last couple weeks are a perfect time to start brainstorming where to take your digital experience in the coming year.

Keyword research is an important part of online content creation and search optimization. Read on to find out more about how keyword research can help potential site visitors find you.

For the sake of this article, we will be discussing a holiday content strategy for content marketing as it relates to SEO.

Consumers today are picky. With all the flashy banner ads out there and the spammy emails filling up their inbox, they’re becoming more selective in how they choose to engage with brands.